Why Would Someone Do Business With You Rather than Your Competition?
Your answer better not be lower price. You know better than that! My good friend Alex Walter keeps reminding me to tell you that you need to raise your price anyway!
What makes you better, is a question you need to ask yourself on regular basis. Why? If your answer sounds like a good to you and your friends, than you can expect your customers to believe it too!
At a recent workshop of mine I invited Thomas Jackson, CEO of Jackson systems and Duane Shover of Momentum Business Results to speak about their businesses. Tom Jackson immediately began speaking about how his organization can help the contractor improve his business, increase profitability and add value-added services to their customer base. Duane Shover spent a little bit over an hour discussing how small incremental improvements in your business will turn into momentum results with minimal effort.
Both speakers main topics revolved around the idea that you must offer services and experiences for your customer that your competition does not offer or is not willing to offer. A simple promise like "Satisfaction Guarantee", "Drug-Free Workplace" or "We Promise to Arrive When Promised or Your Service Call is Free" will make all of the difference in the world!
You're not in the business of selling boxes of equipment off of some shelf. Realize that what you offer is a great service experience and you commit to deliver as promised, and that they will be thrilled with what you did, no matter what.
If you have not already done so, take a moment to review my schedule below and sign up for a class that will change the way you do business forever. There is plenty of room to move upward. There are more than enough contractors going broke, Don't be one of them.
