What changes can can be made in the coming year that will help increase sales to your customers in the next twelve months? Will it be a new pricing structure? Sales training for employees? Or maybe a new advertising campaign that actually works. Keep in mind about 70% of your clients are repeat customers. What can you do to get them to spend a bit more or use your product or service more often?
2. Dump Non-Profitable Services and/or Products
How may things are you involved with that generates virtually no profit? Focus on products and services that provide a high return on your investment. If it hasn't paid off yet, it never will.
3. Look for New Profitable Services and Products
Is there anything that you should be offering that you are not? Maybe you should take a second look at what you were considering when you went to the last trade show or conference. Perhaps adding a service to your menu may bring in more clients that you couldn't get otherwise.
4. Evaluate Your Relationships at Work
Every team member needs to hear from a manager as to how they are doing and what is expected from them this year. This is also a good time to look over your business relationships like, partners, vendors and suppliers. Are you really benefiting from this relationship or not?
5. Evaluate Your Systems and Processes
No better time than right now to figure out what you are doing well and not so well, and how you can improve it. Get your team involved in this. (Click here for a link to a video I made on that subject.) You may also be missing some incredible efficiency improvement methods by not considering a technology change. There are so many systems available out there that make running businesses easier, that you would be an idiot to not check them out.
6. Find New Ways to "WOW" Your Customers
Customers make buying decisions primarily based on emotions. Busilding relationships, creating awesome experiences and doing things none of your competitors will do is what makes you the best at your game. Constantly be on the lookout on what can be done to enhance what you offer your clients. Try calling and asking them, it does make a difference.
