1. Never let personal needs, self-pride or prejudices get in the way of doing what is right for the customer
2. Appreciate the customers’ business – and tell them through your work, your attitude and communication
3. Pay attention to detail
4. Support your products, your team members, your company and your industry
5. Always look for ways to make it easier and more pleasant to do business with you (be compared to a five star restaurant)
6. Listen to your customers, get the details right
7. Script out and practice what you are going to say and how you are going to do it
8. You don’t know everything
9. Remember, nobody is perfect. Sometimes people screw up
10.Don’t ever be afraid to say “I’m sorry”, even if it isn’t your fault
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