Busy Does NOT Equal Success

Since it started getting fairly warm here in Kentucky, I've asked several people "how's business?" They usually respond with something like "We're really busy" My next question is, "okay, so are you making good money? . . Be honest!" About half of the time I get the real answer. . . "No, I'm not making good money!" I usually ask why that is, and I get the same stuff: Competition is killing me on price People are demanding discounts Labor costs Fuel costs Economy It's just tough out there! (whatever that means) I have to take whatever is available cause I have to eat! Do you agree that no matter what, there is someone always lower priced than you? So accept that as a fact and talk about why you are better than everyone else and of course it costs more! You can't expect a filet mignon at the price of a generic hotdog! Duh! If you were to raise your price by 10% and lose 15% of your business, you would still probably be doing better. To find our more and if you want to learn more go here to view my video on increasing profits now: http://nordyneu.com/PaidTraining/IncreaseProfitsNow If you haven't raised your price in a long time, you need to consider it now, especially when you are busy. Simply because of the fact that you are busy means that you must be doing something right, because people are doing business with you. In any other business in the world, they increase price when demand increases, it is just good business! Every time we turn around the price of something we buy has changed. Even simple things like milk and bread change from day to day. Yet I still meet people in the contracting business who haven't changed their price in more than five years! Stop measuring your success on total sales and whether you are busy or not. Being profitable equals success. Measure on your net profit and profit margins. You are not Walmart so being the low price leader and trying to make it up in volume is the stupidest thing you could do. Personally I would rather not work seven days a week and sixteen hours a day to pay my bills. Raise your price to a level that makes your life comfortable, focus on customers you can serve well and stop killing yourself needlessly trying to take care of the bargain price shoppers, they are usually the complainers anyway.