Things You Should Know

1. Offer something that people will actually spend money for. 2. Decide who your target customer base will be. 3. Figure out a good way to let people know why they need your product or service. 4. Let your customers know why you are so special and actually believe it. 5. Be where the customers are. (Social media, trade shows, etc.) 6. Remind customers that you are around just in case they need you. (Newsletters, specials, postcards, emails) 7. Make sure you charge enough and save enough to retire someday. (YOU ARE NOT WALMART) 8. Always focus on doing the best possible job you can, no matter what. (People don't mind paying more, when they get more) 9. Hire the best employees and always keep and open door to possible new hires.(You never know when they may come along, and don't be afraid to fire when needed) 10. Don't be afraid to lose and sometimes fire a customer. 11. Always look your best and act your best! Stay healthy. 12. Thank people who have helped you on the way. 13. Give to those in need and you will be rewarded in return. 14. Practice makes perfect. 15. Always look for ways to improve and train employees. 16. Maintain 100% integrity, always! 17. Maintain a happy home life. 18. Makes sure you love what you do, this will insure success. 19. Take time off to relax. 20. Share the wealth! Reward employees when things go well and have fun doing it! 21. Don't be afraid to say "I'm Sorry" even if it isn't your fault.